Most Shopify stores accumulate products over time — some become bestsellers, others quietly stop selling. But unless you're actively auditing your catalog, the dead products stay listed, taking up storage, confusing customers, and potentially dragging down your collection page conversion rates.
The catalog audit problem
Shopify Analytics shows your best-selling products, but it doesn't have a quick "show me what's not selling" view. Getting that data requires exporting orders, matching against your product catalog, and doing the analysis yourself — or paying for a third-party analytics app.
Ask Claude directly
With Claude MCP Connector:
"Show me all products that have had zero orders in the last 90 days. Include their current inventory level and when they were created."
Claude pulls the data and gives you a clean list. Then you can act on it immediately:
"Mark all zero-sales products with fewer than 5 units as 'draft' and tag them 'clearance-review'."
What to do with underperformers
- Run a clearance discount — create a discount code for tagged clearance products
- Unpublish — hide from store without deleting, review later
- Bundle — combine slow movers with bestsellers as a bundle
- Update listings — sometimes a better title, description, or photos revives a product
- Archive — if the product is truly dead, remove it to keep the catalog clean
Run this quarterly
A 90-day catalog audit run quarterly keeps your store lean and focused. With Claude, it takes under 5 minutes instead of an hour — so it actually gets done.