Most Shopify stores accumulate products over time — some become bestsellers, others quietly stop selling. But unless you're actively auditing your catalog, the dead products stay listed, taking up storage, confusing customers, and potentially dragging down your collection page conversion rates.
The catalog audit problem
Shopify Analytics shows your best-selling products, but it doesn't have a quick "show me what's not selling" view. Getting that data requires exporting orders, matching against your product catalog, and doing the analysis yourself — or paying for a third-party analytics app.
Ask Claude directly
With Claude MCP Connector:
Claude pulls the data and gives you a clean list — current inventory and age included — then acts on it immediately if you want (for example: "mark all zero-sales products with fewer than 5 units as draft and tag them clearance-review").
What to do with underperformers
Run this quarterly
A 90-day catalog audit run quarterly keeps your store lean and focused. With Claude, it takes under 5 minutes instead of an hour — so it actually gets done.